Free Celebrity Endorsement Agreement

A celebrity endorsement agreement is a legally binding document in which a celebrity allows a company to use their name, likeness and reputation to promote goods or services.

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Suppose you want to hire a known actor, musician, or public speaker to endorse your business - perhaps through public appearances, a commercial, and/or a radio ad. While there are a number of variables to consider regarding the endorsement, you may want to set the foundation for the arrangement through a Celebrity Endorsement Agreement.


With a Celebrity Endorsement Agreement, a business not only receives permission to use a celebrity’s voice and likeness, it also uses that celebrity’s reputation to promote the company’s brand. This document plainly explains the terms of the deal to protect all parties involved.

Frequently Asked Questions


A celebrity endorsement agreement is a legally binding document in which a celebrity allows a company to use their name, likeness and reputation to promote goods or services.


Partnering up with a celebrity for marketing and promotional efforts may help to expand your goods and services to new markets, or strengthen your brand’s identity.

This agreement contains the general terms regarding the arrangement, including the compensation the celebrity will receive, the number of production days required, and the term the endorsement will last.


Please Note: "Celebrity" is a subjective term; you can use this endorsement agreement for anyone who agrees to promote your products/services, regardless of their level of fame.

To create your celebrity endorsement agreement, you will need to provide:

  • Effective Date: Select the date this agreement will be signed and made effective.

  • Governing State: Select which state’s laws will apply to the terms of the agreement.

  • Company Info: Give the name, contact information, and description of the company engaging the celebrity.

  • Celebrity Info:  Give the name and contact information of the celebrity.

  • Term of the Agreement: In creating your celebrity endorsement agreement, you will determine the term the agreement will last. In addition to setting the beginning and end date of your agreement’s initial term, you should also consider the following:

    • Renewal Term: Decide whether the company may renew the agreement on the same terms for an additional length of time. This gives the company the option, but not the obligation, to extend the length of the contract for an additional fee identical to the one specified in this agreement.

    • Post Term Materials Use: You may include a clause permitting the continued use of any materials created pursuant to this agreement after the expiration of the term (and any renewal term). Utilization of this Post-Term use requires additional compensation to the celebrity and will last for a finite, non-renewable period of time.


  • Territory: The territory of the agreement describes where the marketing materials created via the endorsement may be used. When there are no territorial limitations, the territory will be described as worldwide.

  • Creation of Materials: Through the Agreement, the Company will have the right to create some form of marketing materials using the Celebrity’s name, likeness, voice, personal information, or other representation of the celebrity. You will specify the types of materials that may be created, including audio and visual content, still images, and publicity materials. The Materials created in connection with the endorsement will be owned by the Company.

  • Services Provided by the Celebrity: In addition to the Celebrity’s participation in the creation of marketing materials, the following services may be included in the Agreement:

    • Personal Appearances: If you elect to include personal appearances, you will need to include the location(s), date(s), and number of personal appearances. 

    • Press Conferences: The purpose of such a press conference is for the celebrity to announce their relationship with the company.

    • Voicemail Messages: These voicemail messages would be distributed among the company’s associates. 

    • Social Networking Services: If you want to include this, you will need to describe the extent of the social networking services the celebrity will provide. 

    • Autographs: Specifically, you can have the celebrity autograph items that may be distributed to customers as part of a company promotion. 

  • Usage Rights: You must select the methods by which the created marketing materials can be distributed/displayed. These include: Television and radio, internet, new media (podcasts, mobile distribution, DVDs, etc.), print, packaging, out-of-home electronic media (moving billboards, vending machines) and publicity kits.

  • Compensation: Specify how much the celebrity will receive under this agreement for the services contemplated by the contract. Also describe how many payments will be made.

  • Availability for Additional Services: Although you will specify the number of personal appearances, press conferences, and other  services the celebrity will perform, you also have the option to include a clause allowing the Company to request additional services during the term of the agreement from the celebrity. Additional services will not be covered by the primary fee. The celebrity will instead receive compensation at an hourly rate for these additional services.

  • Travel, Living Expenses, and Accommodations: The company may want to provide the celebrity with additional benefits as incentive to enter into the agreement. On the 360 Legal Form version of the agreement, there are three different categories of benefits you can choose to include in your agreement:

    • 1) Travel Expenses – A common method of providing travel expenses to the celebrity is reimbursement based on receipts. The Company may also have a car or limousine that they may be willing to drive the celebrity around in.

      • Sample provision: “Company shall reimburse Talent for all reasonable travel related expenses incurred in the performance of Talent’s duties under this Agreement.”

    • 2) Accommodations/Meal Expenses – The company may have an amount they’re willing to pay to the celebrity to cover their lodging/food needs while actively participating in the endorsement. 

      • Sample provision: “Company shall provide lodging for Talent when necessary for the performance of Talent’s duties and obligations under this Agreement. Company shall also provide $40.00 on each day Services are performed in order to cover meal expenses.” 

    • 3) Living Expense Per Diem – In addition to the general allotment for meals and accommodations, you also have the option to give the celebrity a specified amount of money each day they are actively participating in the endorsement.

  • Risk Management: There are some risks involved with hiring a celebrity endorse your product that we have sought to address:

    • Prohibition on Similar Endorsements: You may choose to include a clause prohibiting the celebrity from endorsing a similar product for a specified period of time. Oversaturation of a celebrity in the media may end up doing harm to your brand.

    • Negative Behavior: If the celebrity engages in negative behavior as described by this agreement, the company may terminate the contract.


Our propriety form generator will assist you in creating your customized Celebrity Endorsement Agreement within minutes. Answering the questions is not complicated – you only fill in the requested information and we will put it together for you.

Once you complete the questionnaire and place your order, it will be available for immediate download in either PDF or Word document from your secure online account including a step-by-step guide on how to use your document.    


Generally, a celebrity endorsement agreement does not need to be notarized – both parties only need to sign the document to make it legally enforceable. 

Please Note: The use of a notary ensures that no one challenges any signatures later and is a secure way to firmly establish the effectiveness of your document.