Mission Statement, Vision Statement, and Value Proposition

The Mission Statement, Vision Statement, and Value Propositions combine to summarize a company's long-term goals.

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Once you get your business off the ground, it's time to think about how you want to represent it to the world. It's easy to say the company should reflect the owner's and the employees' values, but it should also have its own identity.

This is easier said than done, and it is why you should create three vital documents to represent your company's ideas, values, and goals.

What Is a Mission Statement?

A Mission Statement outlines the core purpose of your company. It should contain all details regarding the types of products and services offered and how they can be of value to customers.

The Mission Statement's primary goal is to powerfully declare the company culture and strategies you will be implementing.

What Is a Vision Statement?

A company's Vision Statement contains all the main objectives set for the future. The primary purpose of a Vision Statement is to help the company stay on the right track.

The vision of the company is a road map that helps the management make decisions. The Vision Statement is not only relevant to corporations but also nonprofits and government bodies.

What Is a Value Proposition?

A Value Proposition is directly communicated to customers in a statement with clarity of purpose and tells customers why they should pick your products or services. The Value Proposition is prominently featured in a company's marketing.

Other Names for Mission Statement

  • Declaration of Intent

  • Manifesto

  • Declaration of Principles

Other Names for Vision Statement

  • Statement of Objectives

  • Road Map

Other Names for Value Proposition

  • Value Proposition Statement

  • Selling Point

Why Do You Need a Mission Statement, Vision Statement, and Value Proposition?

The main reason why every organization should have all these statements is to provide more substance to their goals. Clients and customers want to know what your company stands for and its main objectives in deciding if they should give their money to you.

Why Use 360 Legal Forms for Your Mission Statement, Vision Statement, and Value Proposition

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Create your own documents by answering our easy-to-understand questionnaires to get exactly what you need out of your Mission Statement - Vision Statement - Value Proposition.

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How to Create a Mission Statement, Vision Statement, and Value Proposition with 360 Legal Forms

Your Mission Statement, Vision Statement, and Value Proposition are integral to the success of your business. It is essential to make sure they are written clearly and concisely.

Let 360 Legal Forms help with our extensive library of attorney-vetted legal forms. The process is fast and easy. All you have to do is fill out our easy-to-understand questionnaire. Once complete, simply download your form as a PDF or Word document from your secure online account.

What Information Will I Need to Create My Mission Statement, Vision Statement, Value Proposition

The Mission Statement, Vision Statement, and Value Propositions are not your standard corporate documents. You have to come up with them separately before putting them together in a document.

Mission Statement, Vision Statement, and Value Proposition Terms

  • Statement: Usually a short sentence explaining a specific function of the company in regards to their goals

  • Proposition: Another type of statement about what makes your business attractive to consumers

  • Articles of Incorporation: A set of documents required to establish a corporation and filed with the state government

  • Resolution: A formal decision or action passed in a board meeting or shareholders' meeting

  • Officer: A person overseeing the daily activities of the business

Mission Statement, Vision Statement, and Value Proposition Signing Requirements

The Mission Statement, Vision Statement, and Value proposition don't need the typical signing protocol of other corporate documents. It also doesn't require notarization because there is no signature to authenticate or be challenged in court.

What to Do with Your Mission Statement, Vision Statement, and Value Proposition

All three statements of your company should be available on the company's website, and anywhere else you find fitting to display them. You can print the statements as well and keep them on record.

Frequently Asked Questions

The most relevant difference between a Mission Statement and a Vision Statement has to do with the time frame. Whereas the Mission Statement deals with all the ideas that benefit your company, customers, and shareholders in the now, the Vision Statement looks to the future. Any ambitious company will want a clear goal and vision to strive for.

The core values revolve around the general direction of the company and are most commonly things that never change. These values can include things like solidarity, environmental responsibility, honesty, innovation, and others.

There are no clear rules on how long both the Mission and Vision Statements should be. The average length is 30-35 words among the most well-known statement. But there have been instances where a company has a mission statement of close to 100 words. In the end, the most important is to get your point across and not focus on the length too much.

Successful companies have several things in common, and one of them is having a great and often unique Value Proposition. The key to writing a great proposition is to connect your product with a problem that it can solve for the target consumers. That’s on top of properly identifying the benefits of your product.

There are many reasons for having a Mission and Vision Statements and the two major reasons have to do with hiring and client selection. Your Mission and Vision Statements can play a significant role in informing and attracting future employees and clients.

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Applicable to all 50 states
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Our documents are vetted by lawyers and are applicable to all 50 states.