Once you get your business off the ground, it's time to think about how you want to represent it to the world. It's easy to say the company should reflect the owner's and the employees' values, but it should also have its own identity.
This is easier said than done, and it is why you should create three vital documents to represent your company's ideas, values, and goals.
A Mission Statement outlines the core purpose of your company. It should contain all details regarding the types of products and services offered and how they can be of value to customers.
The Mission Statement's primary goal is to powerfully declare the company culture and strategies you will be implementing.
A company's Vision Statement contains all the main objectives set for the future. The primary purpose of a Vision Statement is to help the company stay on the right track.
The vision of the company is a road map that helps the management make decisions. The Vision Statement is not only relevant to corporations but also nonprofits and government bodies.
A Value Proposition is directly communicated to customers in a statement with clarity of purpose and tells customers why they should pick your products or services. The Value Proposition is prominently featured in a company's marketing.
Declaration of Intent
Declaration of Principles
Statement of Objectives
Value Proposition Statement
The main reason why every organization should have all these statements is to provide more substance to their goals. Clients and customers want to know what your company stands for and its main objectives in deciding if they should give their money to you.
Create your own documents by answering our easy-to-understand questionnaires to get exactly what you need out of your Mission Statement - Vision Statement - Value Proposition.
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Your Mission Statement, Vision Statement, and Value Proposition are integral to the success of your business. It is essential to make sure they are written clearly and concisely.
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The Mission Statement, Vision Statement, and Value Propositions are not your standard corporate documents. You have to come up with them separately before putting them together in a document.
Statement: Usually a short sentence explaining a specific function of the company in regards to their goals
Proposition: Another type of statement about what makes your business attractive to consumers
Articles of Incorporation: A set of documents required to establish a corporation and filed with the state government
Resolution: A formal decision or action passed in a board meeting or shareholders' meeting
Officer: A person overseeing the daily activities of the business
The Mission Statement, Vision Statement, and Value proposition don't need the typical signing protocol of other corporate documents. It also doesn't require notarization because there is no signature to authenticate or be challenged in court.
All three statements of your company should be available on the company's website, and anywhere else you find fitting to display them. You can print the statements as well and keep them on record.
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