Employees are often not aware of the harm they can cause to the company's image with their posts on social networks.
When instituted, a company's Social Media Policy regulates its employees' behavior not only for how they use their private profiles, but also the management of the company's social media accounts (if applicable).
A company's Social Media Policy sets the rules for employee behavior on the web and manages the company's social media accounts.
Depending on the context and industry, the Social Media Policy may also be known as:
Social Media Policy Guidelines
Social Media Guidelines
Use of Social Media
Social Networking Policy
Web 2.0/Gov 2.0 Policy
Any company with a presence on social networks would make sense to set guidelines for its employees.
The Social Media Policy protects the company's social media accounts in the form of rules and best practices the employee(s) managing those accounts need to follow.
Your Social Media Policy may also regulate how your employees behave on Facebook, Instagram, and other social networks. For one, they may need to preserve the image of the company by not posting anything unbecoming.
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To create your document, please provide:
Name of the company: This may include the industry and legal structure of the company.
Permission for online activities: The name and position of the person who will give permission.
Employee handbook: Choose if the company has one.
Social media inquiries: The department at which social media inquiries and requests should be directed.
Social Media Policy contact: The contact of the person or department responsible for this policy.
Employee as a social media manager: The name and position of the employee who manages social media profiles on behalf of the company?
Social media contacts ownership: Indicate if social media contacts belong to the company or the responsible employee.
Employee handbook: The company policy manual given to every employee at onboarding. It outlines company-specific information, including social media guidelines.
Social media image: The portrayal or appearance of a company on social media.
Employee acknowledgment: Defines if employees are required to sign an acknowledgment of the company's Social Media Policy.
An authorized company representative can sign the document, but it is not required. If employee acknowledgment is needed, each employee will sign to confirm they have reviewed the Social Media Policy.
After creating the Social Media Policy, it should be reviewed for accuracy.
The policy should then be distributed to all employees, which can be achieved via email or physical copy distribution. If employee acknowledgments are required, all employees will sign and return a copy of the document.
The company would keep a copy of the Social Media Policy in their records. This document doesn't need to be notarized.
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